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November 7th, 2025 | Issue 41 |
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Latest Articles
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What It Actually Means to Be Strategic as an EA
This article translates strategic from a buzzword into something tangible and explores what it actually means to be strategic in practice. We’ll look at what it really looks like to be strategic when you’re deep in the calendar, the inbox, the meetings, and the constant stream of requests.
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Skills EAs Need to Work with Every Type of Executive
In this article, we’ll explore the different types of Executives and what they value most, and how we, as EAs, can align our skills and mindset to support them effectively. These are the foundations that help you build strong, trusted partnerships no matter who you support.
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Rebranding Matters for EAs Who Want More
In this guide, we’ll walk through a practical 90-day plan you can run alongside your day job. It is low risk, focused, and designed to shift how you’re perceived. If you’ve been feeling ready but overlooked, this is for you. Step by step, you can refresh your brand without losing who you are.
Read more →
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Latest Podcast Episodes
Thursday, November 6th
EP 82: Strategic… Job Title or Mindset?
In this episode of The EA Campus Podcast, Nicky Christmas dives into one of the most talked-about phrases in the Assistant world - Strategic Business Partner. Is it a genuine evolution of the role, or just a buzzword that’s been stretched too far? Nicky unpacks what it really means to be “strategic” as an Executive Assistant, why it’s a mindset rather than a job title, and how to turn that mindset into everyday action.
Listen →
Thursday, October 16th
EP 81: How Executive Assistants Can Shape Their Next Career Chapter
Nicky Christmas explores how Executive Assistants can take control of their personal brand and rebrand themselves for the next stage of their career. If you’ve ever felt overlooked, underestimated, or ready for more responsibility but unsure how to communicate that growth, this episode is for you. Nicky breaks down a practical process to diagnose your current brand, define the three words you’re known for now, and choose the three words you want next.
Listen →
Thursday, October 9th
EP 80: Strategy, Change, and Community - Lessons from Julia Schmidt
Nicky Christmas sits down with the brilliant Julia Schmidt, Executive Assistant, author, speaker, and Executive Vice Chair of IMA (International Management Assistants). Julia shares her remarkable 20-year journey from Brazil to Norway, highlighting the three key decisions that shaped her career: joining a professional community, pursuing a business education to build strategic influence, and becoming a certified Reinvention Practitioner.
Listen →
Subscribe to the Podcast →
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Latest Video
 How to Lead from the Assistant Role
Whether you’re an Executive Assistant, Chief of Staff, or aspiring to take on more responsibility, this talk will challenge and inspire you to see yourself as a Leader Assistant.
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Latest Events
Focus Virtual Summit
November 14th, Live Over 24hrs
Learn how to prioritize tasks, streamline your workflow, and manage multiple responsibilities effectively. By optimizing your productivity, you’ll be able to meet deadlines, maintain balance, and thrive both at work and in your personal life.
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Tech and Tools Masterclass
November 28th, 9am ET | 3pm BST
In this masterclass, you’ll gain the knowledge, tools, and confidence to leverage the latest technology and AI solutions in your role. Our comprehensive, interactive training will empower you to harness the power of AI, including ChatGPT, to support your daily tasks with speed and precision.
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November 14th, 2025 @ Live over 24 hrs
Focus Virtual Summit
This Summit will provide Assistants with essential skills to boost efficiency and master time management. Learn how to prioritize tasks, streamline your workflow, and manage multiple responsibilities effectively. By optimizing your productivity, you’ll be able to meet deadlines, maintain balance, and thrive both at work and in your personal life. Book now>>>
November 28th, 2025 @ 10.00am ET | 3:00pm GMT
Assistant Tech & Tools Masterclass
In this masterclass, you’ll gain the knowledge, tools, and confidence to leverage the latest technology and AI solutions in your role. Our comprehensive, interactive training will empower you to harness the power of AI, including ChatGPT, to support your daily tasks with speed and precision. Book now>>>
December 12th, 2025 @ 10.00am ET | 3:00pm GMT
Copilot for EAs Masterclass
In this exclusive 3-hour live masterclass, you’ll discover how Copilot brings generative AI into Microsoft 365, giving Executive Assistants the ability to save hours, reduce admin, and deliver professional outputs with speed and confidence. Book now>>>
April 22nd-24th, 2026: London, UK
The EA Campus Conference
Over three unmissable days, you’ll dive into game-changing sessions on the future of the Assistant role, take part in hands-on workshops that deliver practical, real-world results, and explore the latest in AI tools, tech demos, and tactical support you can use immediately. Best of all, you’ll do it all surrounded by a room full of people who get what it means to do your job, and love it just as much as you do. Book now>>>
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EA Campus Resources
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EA Campus Guides
Read a guide →
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