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Personal branding power moves |
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How to Ensure Your Potential Doesn’t Stay a Secret
If you want to shift how people see you in your role, the smartest way to start is by picking your branding pillars. Think of these as the two or three areas where you want to be known, recognized, and valued. Instead of trying to prove yourself in every direction, pillars help you focus your energy where it counts - the skills and strengths that signal you’re ready for more.
1. Choose Your Pillars
Look at your Executive’s current priorities and the wider goals of your organization. Where can you add the most value? Maybe it’s protecting leadership time, improving cross-team workflows, driving adoption of AI, or enhancing communication. Your pillars should feel business-relevant and authentic to your strengths. If you’re not sure, ask yourself: “What do I want to be known for six months from now?”
2. Plan Quick Wins
Once you’ve chosen your pillars, tie each one to a practical action you can deliver in the next month. Keep it small but visible. For example:
- Time ROI: Restructure one recurring meeting to cut it by 30 minutes.
- Operations: Create a one-page SOP for a process that’s currently messy.
- Tech & AI: Test a tool that saves time and show the results.
- Influence & Communication: Reframe your next update in terms of outcomes, not tasks.
These quick wins prove your pillars in action and start shifting how people perceive you.
3. Share the Results
A rebrand only sticks if people see the change. Don’t just tell your Executive what you did - show them what it delivered. For example, instead of “I rescheduled the meeting,” say “That freed up two hours in your week to prep for client calls.” Linking actions to outcomes makes your value crystal clear and anchors your brand pillars in results.
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In this guide, we’ll walk through a practical 90-day plan you can run alongside your day job. It is low risk, focused, and designed to shift how you’re perceived. Together, we’ll define the reputation you want, identify the skills and strengths you want to be known for, and find ways to make that visible in your everyday work.
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EAs are known for completing their tasks and ensuring everything runs smoothly. This often means that Executives don’t see the work that goes into “making things happen.” A side effect of this challenge is that EAs can often feel undervalued and underutilized. So, what can you do when you feel undervalued, and how can you make a change?
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ChatGPT for Executive Assistants
Friday 24th October 10:00 AM ET | 3:00 PM BST
Unlock the full power of ChatGPT with prompts, protocols, and workflows designed specifically for Executive Assistants. In this exclusive ChatGPT for Executive Assistants Masterclass, you’ll discover how to use AI as a trusted productivity partner – enhancing efficiency, protecting sensitive information, and creating reliable outputs you can use with confidence.
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Google Gemini
Google Gemini is Google’s AI built directly into Workspace tools, such as Gmail, Docs, and Sheets. Gemini can draft emails, summarize lengthy threads, transform messy meeting notes into clear action lists, or even create a first draft of a project plan. For those of us who want to be seen as tech-forward and proactive, Gemini is a simple way to deliver quick wins that show your value. Instead of spending an hour pulling information together, you can let Gemini do the heavy lift and then use your time to add context, clarity, and the human judgment only you bring.
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This week, your challenge is to test one branding pillar by creating a quick win that makes your value visible.
Step 1: Pick your pillar
Decide which area you want to highlight first - Time ROI, Operations & Logistics, Tech & AI, or Influence & Communication.
Step 2: Choose one action
Keep it small but tangible. For example: shorten a recurring meeting, write a one-page SOP, draft meeting notes with Gemini/Copilot, or reframe an update around outcomes.
Step 3: Deliver it this week
Put the action into play. Don’t overthink it; the goal is proof, not perfection.
Step 4: Share the outcome
When you tell the story, focus on the result, not just the task. For example: “This freed up 45 minutes in the leadership agenda” or “The team had a clear decision tracker within 15 minutes.”
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October 24th, 2025 @ 10.00am ET | 3:00pm GMT
ChatGPT for EAs Masterclass
Unlock the full power of ChatGPT with prompts, protocols, and workflows designed specifically for Executive Assistants. In this exclusive Masterclass, you’ll discover how to use AI as a trusted productivity partner – enhancing efficiency, protecting sensitive information, and creating reliable outputs you can use with confidence. Book now>>>
October 30th, 2025 @ 10.00am ET | 3:00pm GMT
Strategic Time Management Masterclass
In this Strategic Time Management Masterclass, you’ll learn how to move beyond basic scheduling and become the gatekeeper of time that every Executive needs. Book now>>>
November 7th, 2025 @ 10.00am ET | 3:00pm GMT
LinkedIn for EAs Masterclass
Through this masterclass, you’ll learn how to manage LinkedIn not just for yourself but for your Executive – optimising profiles, creating authentic posts, managing company pages, and using smart features to build credibility and expand networks. Book now>>>
November 14th, 2025 @ Live over 24 hrs
Focus Virtual Summit
This Summit will provide Assistants with essential skills to boost efficiency and master time management. Learn how to prioritize tasks, streamline your workflow, and manage multiple responsibilities effectively. By optimizing your productivity, you’ll be able to meet deadlines, maintain balance, and thrive both at work and in your personal life. Book now>>>
November 19th, 2025 @ 10.00am ET | 3:00pm GMT
AI and Events Masterclass
Through this masterclass, you’ll discover how to harness the power of AI, digital tools, and technology to make event planning smoother and smarter. From streamlining admin tasks to enhancing creativity and communication, you’ll learn how to apply technology across every stage of planning. Book now>>>
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