Protecting your EA career in today's economy


Wednesday

16th April

No: 015

Our Sponsor

Big news for EAs who do calendar audits (hint: you’re going to save a lot of time) — full details below...

Navigating Uncertain Economic Times

Smart moves to help you steer your career

If you’ve been paying even a little attention to the business headlines lately, you’ll have noticed the chatter - tariffs, inflation, recession warnings, and yes, the dreaded phrase: “shrinking budgets.” As EAs, we’re often the first to feel the ripple effects of uncertainty. And with many of us heading into performance review season, now’s the time to take a breath, get strategic, and protect the incredible value you bring to your role.

1. Shine a Light on Your Strategic Value

Now is not the time to be modest. Use your performance review to showcase the work you’ve done to support your Executive and the wider business, especially anything that has improved efficiency, saved time or money, or added clarity. Don’t just say you’re “organized”; instead, talk about how your systems freed up your Executive’s time to focus on business-critical decisions. Own your impact.

2. Be the Assistant Who Sees What’s Coming

The best EAs keep one eye on the economy. Make sure you understand how current market trends, like trade restrictions or slower growth, might affect your industry. Not only will it help you stay ahead of the game, it also positions you as a thought partner who can adapt, respond, and proactively support the business during change.

3. Talk to Your Executive About What’s Next

Don’t wait for information to trickle down; have proactive conversations with your Executive about how priorities are shifting. Ask smart questions. Show that you’re engaged. The more aligned you are with your Exec’s evolving goals, the more secure your role becomes, and the more opportunities you’ll find to add value.

4. Double Down on Development

In times of change, the most future-proof thing you can do is invest in yourself. Now is a great time to build your skills and boost your visibility. Not only will it give you more confidence walking into your review, but it also shows you’re serious about your career.

It’s performance review season for many of us whose financial year is coming to a close. If you’re an EA, now’s the perfect time to reflect on your achievements, advocate for your growth, and think ahead to how your role is evolving. Thinking About Your EA Performance Review in 2025 means understanding how your value is measured.

It’s that time of year again—performance review season. But this year, the landscape is very different. With economic pressures and rapid advancements in AI and technology, completing your Assistant performance review in uncertain times will require a fresh approach.

What's happening...

Missed yesterday's webinar on Executive Calendar Audits? No problem!

You can still book a personal, white-glove onboarding with Vimcal EA to try it out for yourself.

The Executive Calendar Audit tool shows you exactly how much time you’re saving your Executive, giving you indisputable proof of your impact that you can use in performance reviews or salary conversations.

Your 1-on-1 onboarding includes a full walkthrough and custom setup for your workflow, plus a 14-day free trial.

The best part? There’s no need to switch systems. Vimcal EA works as a layer on top of Outlook and Google Calendar, syncing seamlessly so you can keep using your existing setup.

Sign up for a Vimcal EA onboarding and never type out another availability or do time zone math again.


Revolutionize Your Email Management

Friday 25th April 2025 - 10am EST | 3pm GMT | 4pm CEST

In this masterclass, you’ll gain the knowledge, tools, and confidence to take control of your Executive’s inbox with efficiency and ease. Our comprehensive, interactive training will empower you to implement proven email management strategies, streamline communication, and reduce inbox overwhelm - so you and your Executive can focus on high-value priorities.

Tech Stack

Vimcal EA

Vimcal EA is a sleek, powerful scheduling layer that integrates seamlessly with your existing Google or Outlook calendar — no switching platforms, no disruptions, and no learning curve. Designed specifically for EAs, once connected, all your existing events sync automatically, and you can begin managing your Executives’ calendars with more precision, fewer clicks, and way less back-and-forth.

Video Spotlight

video preview

Goal-Setting Challenge

This Week’s Goal-Setting Challenge: Strengthen Your Safety Net

In uncertain times, the best investment you can make is in yourself. This week, we’re challenging you to take one simple step that strengthens your professional foundation and protects your future.

👉 Challenge: Update or refresh your professional CV and LinkedIn profile.
Whether you're actively job hunting or not, this small action can give you clarity, confidence, and a bit of peace of mind. It's also a powerful reminder of everything you’ve achieved and the value you bring.

Why it matters:

  • It puts you in the driver’s seat.
  • It helps you articulate your worth - useful for performance reviews or budget conversations.
  • If things change unexpectedly, you’ll already be prepared.

Need a starting point? Ask yourself: “What’s one win from the past six months that I haven’t added to my CV or profile yet?”

We’d love to hear how you’re taking action in The EA Campus Community.

FYI...

The EA Campus Events Calendar

April 24, 2025 @ 11.00am ET | 4:00pm GMT

15 Tools and Technology for Assistants [FREE Webinar]

This FREE webinar – 15 Tools and Technology for Assistants Webinar will showcase 15 innovative tools that can help streamline tasks, improve productivity, and add value to your role. From scheduling and collaboration to data management and content creation, you’ll discover solutions that are practical, intuitive, and impactful. Book now>>>


April 25, 2025 @ 10.00am ET | 3:00pm GMT

Revolutionize Your Email Management Masterclass

In this Masterclass, you’ll gain the knowledge, tools, and confidence to take control of your Executive’s inbox with efficiency and ease. Our comprehensive, interactive training will empower you to implement proven email management strategies, streamline communication, and reduce inbox overwhelm - so you and your Executive can focus on high-value priorities. Book now>>>


May 9th, 2025 @ 10.00am ET | 3:00pm GMT

Project Management Masterclass

In this Masterclass, you will explore the core principles of project management, effective planning, stakeholder communication, and workflow optimization tailored specifically to the unique responsibilities of Executive Assistants. By the end of this three-hour masterclass, you will have a strong grasp of project management fundamentals, an actionable plan for structuring and leading projects, and the confidence to drive successful outcomes. Book now>>>


May 16, 2025 @ 9.00am ET | 2:00pm GMT

Impact Virtual Summit

This Summit will empower Assistants with the skills to communicate effectively, resolve conflicts with confidence, and develop emotional intelligence. By enhancing these interpersonal abilities, Assistants will foster stronger relationships, improve team dynamics, and contribute meaningfully to their workplace, ensuring they excel in every aspect of their role. Book now>>>


May 30, 2025 @ 10.00am ET | 3:00pm GMT

Collaborative Assistant Masterclass

The Collaborative Assistant Masterclass is a comprehensive masterclass designed to enhance your skills as an Executive Assistant in today’s fast-paced business environment. This masterclass is tailored to equip you with the essential tools and knowledge to work seamlessly within your Executive’s inner circle, drive their success, and add significant value to your organization. Book now>>>

We’d love to hear from you!

Share your feedback and tell us more about your work, goals, and how we can support your career growth. Take a quick survey and help us shape the future of The EA Campus.


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