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Executive Branding? That’s Your Territory Now |
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Make Your Exec’s LinkedIn Less Cringe, More Credible!
Let’s face it, many execs either ghost their LinkedIn for months or dive in with posts that feel… a little off. But when done right, LinkedIn isn’t just another social platform. It’s a spotlight, a networking engine, and a reputation builder. And guess who’s perfectly placed to help them show up consistently, strategically, and actually interesting? You.
1. Curate a Content Engine (with AI Support)
Set up a weekly 15-minute sync with your Executive to plan content, then use AI tools like ChatGPT or Feedly AI to generate draft post ideas from recent industry trends, podcast quotes, articles they’ve liked, or internal wins. Bonus: Build a shared space where you can drop in voice memos, screenshots, or ideas throughout the week.
2. Make It Look the Part
LinkedIn is visual now. Use tools like Canva or Figma to create a branded post template set (for quotes, stats, behind-the-scenes, etc.) that matches your Executive’s tone and company brand. Help them stand out with clean, consistent visuals and a polished profile banner. It makes a big difference.
3. Spark the Right Conversations, Not Just Likes
Encourage your Executive to comment on others’ posts daily - but make it strategic. Set up a list of 10–15 thought leaders, partners, or key voices in your industry and schedule 5–10 minutes each morning for them to leave meaningful comments. This builds visibility faster than posts alone.
4. Build a “LinkedIn Day” Habit
Pick one day a week where your Executive batch-creates or schedules content using a tool like Buffer or Shield. Then, you monitor and track performance, which types of content spark the most engagement, who’s interacting, and what insights they can bring into their next post or pitch.
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We’re hearing it more and more – leaders need to build their personal brand, both inside their organizations and out in the wider world. In this article, we’ll explore how EAs can help their Executives build a personal brand on social media as they step into the spotlight and why this shift matters to the way we work.
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To be successful with this task, managing social media profiles for our Executives is about more than just posting updates—it’s about creating a strategic and impactful online presence. In this article, we’ll explore the strategies, tools, and insights that can help us navigate this dynamic responsibility with confidence and expertise.
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The Power of Project Management Masterclass
LIVE on Friday May 9th, 2025 – 10am EDT | 3pm BST | 4pm CEST
If you’re responsible for supporting or leading projects, you know the importance of having a clear, structured approach that everyone can follow. Our upcoming Masterclass is designed specifically for Executive Assistants who want to manage projects more strategically, work more collaboratively, and confidently drive successful outcomes from start to finish.
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Buffer
Buffer is a social media scheduling tool that lets you plan, publish, and track posts across multiple platforms, including LinkedIn. As an EA, you can use Buffer to draft content in batches, schedule posts to go live at optimal times, and even tailor messages for different audiences. It’s perfect for busy execs who want a strong online presence without having to post in real time. With features like post previews, performance analytics, and collaboration tools (hello, approval workflows!), you’ll be running your Exec’s social media like a pro — all from one clean, easy-to-use dashboard.
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This Week’s Influence Challenge: Help Your Exec Show Up on LinkedIn.
Whether they’re brand new to posting or just need a bit of a nudge, take the initiative this week to support your Executive in building (or refining) their LinkedIn presence.
Why it matters:
✅ It positions your Executive as a credible, visible leader in your industry.
✅ It builds your own skills in digital branding and strategic communications.
✅ It shows that you’re thinking one step ahead — and ready to help them shine.
Need a starting point?
Ask yourself: “What would make it easier for my exec to start showing up on LinkedIn?”
Then take one small action:
- Refresh their LinkedIn bio or banner
- Suggest a post idea based on a recent win, insight, or team moment
- Block 15 minutes for a LinkedIn “power session”
- Or set up Buffer and schedule their first post of the quarter
We’d love to hear how you take the lead this week — and what you help your Exec post! Share your small wins inside The EA Campus Community so we can celebrate with you.
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The EA Campus Events Calendar |
May 9th, 2025 @ 10.00am ET | 3:00pm GMT
Project Management Masterclass
In this Masterclass, you will explore the core principles of project management, effective planning, stakeholder communication, and workflow optimization tailored specifically to the unique responsibilities of Executive Assistants. By the end of this three-hour masterclass, you will have a strong grasp of project management fundamentals, an actionable plan for structuring and leading projects, and the confidence to drive successful outcomes. Book now>>>
May 16, 2025 @ 9.00am ET | 2:00pm GMT
Impact Virtual Summit
This Summit will empower Assistants with the skills to communicate effectively, resolve conflicts with confidence, and develop emotional intelligence. By enhancing these interpersonal abilities, Assistants will foster stronger relationships, improve team dynamics, and contribute meaningfully to their workplace, ensuring they excel in every aspect of their role. Book now>>>
May 30, 2025 @ 10.00am ET | 3:00pm GMT
Collaborative Assistant Masterclass
The Collaborative Assistant Masterclass is a comprehensive masterclass designed to enhance your skills as an Executive Assistant in today’s fast-paced business environment. This masterclass is tailored to equip you with the essential tools and knowledge to work seamlessly within your Executive’s inner circle, drive their success, and add significant value to your organization. Book now>>>
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We’d love to hear from you!
Share your feedback and tell us more about your work, goals, and how we can support your career growth. Take a quick survey and help us shape the future of The EA Campus.
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